French Fry Diary 702: Wise Potato Chips

There was a time, decades ago in the late sixties and early seventies, with their see-through bags and friendly owl mascot, Peppy, when Wise potato chips were not so great. I recall them being too thin and just a bit greasy. The big exception was their BBQ chips, which were and are the best of that flavor and style. I've reviewed those right here.

In recent years it seems that Wise has improved their chips. They are thicker and nowhere near as greasy as I remember. They're quite good, almost as if they've switched places with Herr's, whose quality has dropped as Wise has gotten better. These days, if given a choice, in most cases if choose Wise.

Wise chips come in a variety of flavors, including the various BBQ that you already know about, Salt & Vinegar, and Onion & Garlic, another favorite. They also have Unsalted and Lightly Salted, Ridgies, Kettle, and Deli chips. Some of those are available in Reduced Fat as well.

I have tried tracking a few of them down using the 'Find a Store' function on their website, but so far it has not been accurate. Rather than waste more gas, I have just given up. Yes, I could try calling ahead, but I have found the customer service of some grocery stores even less accurate.

Either way, Wise makes darn good potato chips, and if I could ever find Barbecue Ridgies, I would not only buy them, I'd eat 'em and review 'em too. Thumbs up to Wise.