This is regarding the newer and improved Barbecue Flavored Potato Chips, you know, the ones that are "bursting with more BBQ flavor." And I also have to say up front, in the spirit of full disclosure, that Lay's sent me a coupon in the mail to get these new chips for free.
In the past, I have always found Lay's chips to be too thin and a little bit greasy. Add to that, that I don't recall anything about their BBQ chips, especially when that's my fave chip flavor - that just doesn't bode well before I even open the package. Speaking of which, the only difference between these and the old ones I can see at first is the banner across the top of the bag saying it has more BBQ flavor.
Upon opening the bag there was a nice smokey aroma and the chips, while still thin, were heavily and evenly covered with the barbecue seasoning. The taste was heavy with tomato and molasses and a good afterburn kick. If they were thicker, they might be good for dipping in ice cream or a milkshake, something cold as a contrast, but alas they're too thin.
The new Lay's Barbecue Potato Chips aren't bad, and unlike the previous kind, quite memorable. I'd pick them up again.
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