I've talked about the Jelly Belly effect here before, usually in relation to the more bizarre potato chip flavors in Lay's Do Us A Flavor contests. Jelly Bellys are jellybeans with a variety of odd flavors, many where taste and texture don't match up and don't feel right. For instance, buttered popcorn, bubble gum, and toasted marshmallow are just weird when in the form of a jellybean.
Herr's Cheese Waffles, subtitled 'zesty cheese sandwich snacks' that come in a cheddar flavor, are just such a case. They are crunchy waffle-shaped and cheese-stuff-filled treats that taste exactly like grilled cheese sandwiches. And they are damned addictive. A small snack bag was purchased for the household, and devoured in minutes. What can I say, we do like our grilled cheese around here.
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