Not superheroes in the traditional sense, the League is composed of one determined little blonde girl with a microphone and her younger sidekick Jackson with his camera who confront folks in the supermarket about how Ore-Ida French fries products don't have as many calories as they think they do. Because, trademark notice, "Ore-Ida may surprise you."
I like this new advertising campaign because all too often, the favorite fried food gets a bad rap. Nice to see fries getting some good publicity.
The Justice for Potatoes League has its own website on the Ore-Ida site, and even their own Facebook page. Don't forget to 'Like' them!
No comments:
Post a Comment