I have had varying degrees of success and failure with potato products that start with the word 'simply.' That would be the only reason I was hesitant to try these new Simply Ruffles from Frito Lay.
I like Ruffles a lot, they are the go-to ripple chip for dipping, rippled and relatively thick, they rock. The trouble would be they get tend to get a little greasy if you're eating a lot at once. A healthier style would be great, and that's what Simply Ruffles is, the better alternative.
Simply Ruffles are just potatoes, expeller-pressed sunflower oil, and sea salt. 'Expeller-pressed'? That means the oil is extracted mechanically using high pressure. How that is better or worse, I don't know. These chips are also gluten free, with no artificial colors, flavors, or preservatives.
Good chips, healthy chips, recommended.