French Fry Diary 586: Archer Farms Potato Chips

Just to be clear, Archer Farms is really neither a potato chip maker nor distributor as we usually think of them. Archer Farms is Target, and you'll only be able to get these chips at Target - it's their store brand. The last time I was in Target, looking for Kettle Brand Sweet & Salty chips, because the website said mistakenly they were there, I ended up walking out with these.

I was attracted to the lattice cut first and then had to double down when I saw they had Sweet & Spicy Barbecue flavor lattice cut. Sold. I've been waiting for Herr's or Cape Cod to do barbecue for a while, but it seems Target did it first. It just seems like a natural next step to me, but then I love the barbecue flavor and the lattice cut.

As excited as I was to try them, I mucked up opening the bag. I ended up just cutting it open with a scissors. Of course had I taken a moment, I would have figured out how to properly pull the tab on the front to open the ziplock reclosable bag. It's easy once you know about it, but if you don't examine the bag closely before attempting to open, well, they might as well have come from Whole Foods or Trader Joe's.

The potato chips are thick and twisty as a kettle chip should be, and that along with the lattice cut make them just perfect for dipping. The barbecue flavor has all the traditional ingredients but with a bit more kick than usual. The molasses in there gives it just a tinge of sweetness. I dig these a lot, thumbs up.