Monday, January 05, 2009

French Fry Diary 10: The Frypod

Okay, yeah, I know, the Burger King Frypod is old old news. It's been around for nearly two years, and even though I do have to wonder why the folks at Apple haven't sued the heck out of BK for rifting on their iPod trademark, I still think it's a great idea.

Perfectly formed to fit in the drink holder of your car so you can really (and moderately safely) eat on the go, it was one of the coolest things to happen to to-go fries in years. And for those of you naysayers who are asking where to put your drink - most new cars have at least two drink holders. This practicality is even enough to excuse what BK called, when the Frypod debuted, "Have It Your Way Technology," claiming the Frypod kept the fries hotter. *rolls eyes* Yet to be proven, but the drink holder thing is enough of an innovation.

What I'm here to talk about today is what is printed on the side of the Frypod. It's a vertical checklist with boxes for "Hot" and "Fresh" and "Crispy." My complaint is that these boxes already have X's printed in them. Yes, clever, but what if it's not necessarily true?

Now even though I am not much of a fan of the taste of Burger King's French fries in their current invisi-coated incarnation, they are, in fact, usually hot, fresh, and crispy. The point is however, that's not always the case.

How about this idea: Leave the X's out of the boxes and let the consumer decide. If a particular Frypod full o' fries doesn't measure up, mark off the boxes that apply (if any) and mail it off to BK. In return for your opinion, they get some feedback on their product and a chance to tighten up quality control, and perhaps they could send you coupons for another chance at the fries. Just an idea, but heck, at one time the Frypod was just an idea...


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