In the past, I have always found Lay's chips to be too thin and a little bit greasy. Add to that, that I don't recall anything about their BBQ chips, especially when that's my fave chip flavor - that just doesn't bode well before I even open the package. Speaking of which, the only difference between these and the old ones I can see at first is the banner across the top of the bag saying it has more BBQ flavor.
The new Lay's Barbecue Potato Chips aren't bad, and unlike the previous kind, quite memorable. I'd pick them up again.