Monday, May 11, 2015

French Fry Diary 665: Pringles Rewind

The Bride recently picked up a can of Pringles Potato Crisps at the store and I noticed the can was a bit smaller than usual. On closer inspection I found the words 'rewind edition' on the can, and that it was a smaller can than usual, 4.41 oz. vs. the usual 5.96 oz. After a bit of internet research I'd found that the 'rewind edition' referred to both a return to the original logo but also the original size can.

Taking a closer look at the can and mentally putting three tennis balls in it, I thought, yeah, that's about right. I guess since I was a kid, Pringles cans had gotten bigger. Back in the mid-1970s, amongst Marathon Bars, Evel Knievel Stunt Sets, and Wacky Packs, potato chips in tennis cans showed up. Pringles called themselves the 'newfangled potato chip,' but that's what we all thought of them as, because the packaging was identical to the cans tennis balls came in.

The charm wore off rather quickly once we all figured out how bland Pringles tasted. I came back to them when they started adding flavors, mostly the BBQ, as you can see from my reviews here.

On closer examination of the rewind can, a thought occurred to me. They should go back to this size. One, the price would be lower, and two, you can reach the bottom of the can easier with these smaller cans. There's a comfort issue with the cans that Pringles should pounce on. This is a good thing.

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