Cow Appreciation Day Is July 10th

From the Chick-fil-A pressroom:

Cow-Clad Customers Get Free Chick-fil-A Meals on Cow Appreciation Day

Chain Continues Healthy Sales Momentum in 2009

ATLANTA – In the ‘moo’d for a free meal? As part of the chain’s fifth annual Cow Appreciation Day celebration, Chick-fil-A® restaurants are offering a free meal (breakfast, lunch or dinner) to any customer who visits one of the 1,450-plus participating restaurants fully dressed as a cow on Friday, July 10.

Customers dressed head to hoof as a cow will be rewarded with a free Chick-fil-A Meal, which includes an entrée of choice, a side item and a Dr Pepper® (or other beverage choice). For those who are too timid to wear full cow costumes, Chick-fil-A will award a complimentary entrée to customers partially dressed in cow attire, such as a cow-spotted scarf, purse, hat or other accessory.

Chick-fil-A has launched a special website dedicated to the occasion, www.cowappreciationday.com. In addition to providing further details about the event, the site offers cow costume tips as well as downloadable cow spots, masks and other bovine-themed accessories for customers to use to create their costumes. The site also will host two online photo contests, one contest for adults 18 and older and another for children 10 and under. Both contests will award free Chick-fil-A products for a year to the best cow-dressed customers, and children will also have the opportunity to win a $1,000 U.S. Series EE Savings Bond and a digital camera through the kid’s photo contest.

Now in its fifth year, Chick-fil-A’s Cow Appreciation Day continues to build momentum. Last year’s event – and the resulting turnout – confirmed that Chick fil-A has a strong following of customers willing to go to great lengths to show their appreciation for cows. Thousands of cow-clad customers visited Chick-fil-A restaurants across the country, including a herd of more than 2,000 from area summer camps, daycares and preschools in Columbus, Ga. Costumes ranged from simple cow-spotted t-shirts to full cow suits complete with furry ears, cow bells and homemade sandwich boards with personalized renditions of the “Eat Mor Chikin®” Cows’ quirky messages.

“Cow Appreciation Day continues to be one of our best indicators of the great passion our customers have for the brand,” said Steve Robinson, Chick-fil-A’s senior vice president of marketing. “It takes a loyal fan to dress like a cow for a free meal. Based on the stories we hear from our restaurant Operators around the country, we have quite a large – and growing – base of Chick-fil-A fans. Cow Appreciation Day is our way of thanking them for their loyalty, not to mention a truly fun day!”

Now that’s the company line and the national pitch. Locally, in Cherry Hill NJ at least, there’s even more going on. At the Cherry Hill Chick-fil-A, it’s customer appreciation week.

July 6th – Free Chicken Strips
July 7th – Free Peach Shake
July 8th – Spend $5 Play a Free Game
July 9th – Free Breakfast

Check out the details here!

They have a good time at Chick-fil-A Cherry Hill, great crew, great place, great food. And whenever you visit Chick-fil-A, don’t forget the fries! Mmmm... fries...


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