I found a bag of Lay's Wavy Hickory BBQ Potato Chips and I was pretty happy. Hickory BBQ flavor is a bit tricky, it's smoky, one would suppose from hickory wood, but mostly it has a molasses and maybe honey taste. Sounds good. Before opening the bag, I checked out the ingredients, and that was no help - "Hickory BBQ Seasoning" - just like the mystery ingredients of the Do Us A Flavor chips.
When I opened the bag the aroma was rich and sweet, I couldn't wait to dig in. Like the other Wavy Lay's, they are thick cut and excellent for dipping, especially cold stuff because of the heat of the flavor. It's a sweetness with a bit of a kick, and addictive, like all good potato chips. Thumbs up.