French Fry Diary 517: Ruffles Max Steak Potato Chips

This is the newest in a disturbing trend of meat-flavored potato chips. Some are quite good like the recent Lay's Chicken & Waffles chips, and some are just disasters, and I hate to say it, most of those are steak-based. These chips, fully named Ruffles Max Maximum Taste Flame Grilled Steak Flavored potato chips, hopefully will be different.

My first question is - what's the difference between Ruffles Max, and Ruffles Ultimate? It just seems a bit redundant to me. The bag suggests drinking Pepsi Max with the chips, so maybe that's what the distinction is - marketing.

Looking at the ingredients, other than the mysterious 'flame grilled steak flavoring,' these might be along the lines of a barbecue potato chip. I hope so. With stuff approximating onion, garlic, smoke, brown sugar, etc., it's a good bet.

But I wouldn't take that bet, especially after opening the bag and getting a whiff of the aroma that came out. To say it was unpleasant would be insufficient. To quote The Bride after she got the scent, "It smells like feet." And there you go. Being a good husband, I made her try one first.

Her reaction was scattered. "I suppose it tastes like steak. I don't think it tastes like feet," then to me she said, "you're not going to like them." She went on to say she wished it tasted like well done steak.

I tried one. Surprisingly The Bride was kinda right. They tasted like well done steak, specifically well done steak cooked on an outdoor grill. That is exactly what these chips tasted like. I liked these a lot, and I was very surprised. Yep, I liked them. It's a shame these are only available in a Limited Edition. Get them while you can.